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Annual Appeal

annual appeal


You hear the phrase all the time, "Art Changes Lives." For 90 years, the Santa Fe Indian Market has changed, improved and empowered the lives of countless Native artists, as well as enriched the entire Santa Fe community. But significant financial support is needed to ensure that Indian Market exists well into the future.

Fact: 100% of artists' sales stay with the artists. SWAIA does not receive a percentage of artist sales.

Fact: SWAIA must raise over $1 million every year to make Santa Fe Indian Market happen.

Fact: The economic impact of the Santa Fe Indian Market is over $100 million for the City of Santa Fe and its many tourism-dependent businesses.

Fact: The Santa Fe Indian Market can only survive through the generosity of supporters like you!

Support for Santa Fe Indian Market is support for Native family traditions, culture, and the authentic expression of Native Peoples everywhere. And it is support for the Santa Fe experience that you know and love. You can be a part of this amazing experience.
Your donations make it happen.

Where does your money go?

  • Producing the Santa Fe Indian Market, benefiting both the artists and the Native Arts World
  • Dedicated year-round SWAIA staff
  • Artist Fellowships and Residencies
  • Business and Educational workshops for Native artists
  • Over $100,000 in Artist Awards
  • Winter Indian Market (Thanksgiving weekend)
  • Artist seminars, studio tours and workshops
  • Indian Market Photo Archive: years of priceless images!
  • Santa Fe Indian Market Film Festival and Literary Programs

We need your help. Your generous contribution allows the Santa Fe Indian Market to continue in its 90-year tradition, and to move on toward 100 years of authenticity, excellence, and cultural enrichment.

Your donation means a tangible difference in the lives of families, communities and artists in a way few other donations do. Your support truly changes people's lives. Please donate now.


Warmest Regards,
Bruce Bernstein
Executive Director