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For Immediate Release: August 4, 2016, Santa Fe, New Mexico: The Santa Fe New Mexican and SWAIA are now offering a new, free mobile device app available to all attendees of the 2016 Indian Market. This year’s Indian Market will take place Saturday, August 20 from 7 a.m.-5 p.m. and Sunday, August 21 from 8 a.m.-5 p.m. in historic downtown Santa Fe, with additional events held the week before.

Indian Market celebrates Native art and culture in the largest and most prestigious intertribal fine art market in the world.

The official app offers an easy-to-navigate interface allowing attendees to stay connected while on- the-go.

This feature-packed app enables users to:

- View a GPS enabled map of all artist booths
- Stay up-to-date on all programs & events
- Make a customized schedule to plan your weekend
- Look at the official artist listings
- Keep up-to-date with official news and social media posts throughout the weekend

Users are encouraged to download the app from a location with wi-fi before the event for improved speed and performance.

“We are extremely pleased to be able to offer convenient access to up-to-date information about booth locations and Indian Market events to our thousands of visitors. With so much to do and see, we hope people will download the app well before Indian Market Week so they can start planning their itineraries before heading to Market,” says Dallin Maybee, Chief Operating Officer for SWAIA.

“The Santa Fe Indian Market is an iconic event for our community. We are proud to be a partner with SWAIA and help provide this supplemental resource to such a great local tradition. The app is fresh, user-friendly, helpful, and is the best way to get the most out of your Indian Market experience this summer.” -Tom Cross, Publisher of The Santa Fe New Mexican.

The apps Notifications feature enables users to get up-to-date information and announcements in real time.

Available now:

The official Indian Market app is available for free at the iTunes App Store and is compatible with iPhone, as well as downloadable on the Android via the Google Play store. Please search for “Santa Fe Indian Market” or go

The app will be available year-round to enable users to stay informed on upcoming dates and programs.

Haute Couture Fashion Show Returns as a Highlight at the 95th Annual Santa Fe Indian Market

This year’s Haute Couture Fashion Show will be held in the
outdoor courtyard at the Santa Fe Community Convention Center

For Immediate Release: July 29, 2016, Santa Fe, New Mexico: On Saturday, August 20, the third annual Indian Market Native Haute Couture Fashion Show will take place at 1 p.m. in the outdoor courtyard at the Santa Fe Community Convention Center. The show, curated and produced by Santa Fe-based art historian and curator Amber-Dawn Bear Robe (Blackfoot/Siksika), showcases contemporary fashion designers: Orlando Dugi (Navajo), Pamela Baker (Kwakwaka'wakw/Sqaumish), Jamie Okuma (Luiseño/Shoshone-Bannock), Sho Sho Esquiro (Kaska Dene/Cree), Dorothy Grant (Haida) and Patricia Michaels (Taos Pubelo). Accessory designers Wayne Nez (Picuris Pueblo), David Gaussoin (Picuris Pueblo/Navajo) and Crystal Worl (Tlingit Athabascan) will also be showcased in this year’s runway show.

“For the past two years, the Haute Couture Fashion Show has been held at Cathedral Park and has been overwhelmingly attended,” said Dallin Maybee, chief operating officer of SWAIA. “This year’s Haute Couture Fashion Show’s new location, the Santa Fe Community Convention Center’s outdoor courtyard, will allow more people to attend.” Ticketed seats can be purchased for $10, while standing is free to the public.

The Haute Couture Fashion Show acts as an arts innovator by showcasing some of the most influential and popular Native designers today. This year’s designers include fashions by Jamie Okuma, the youngest artist to win Best in Show at the SWAIA Indian Market and the only artist to win first place three times; Dorothy Grant, an IAIA graduate and trailblazing designer known for her West Coast Nations inspired garments; Sho Sho Esquiro, who uses organic fabrics as well as recycled leathers, furs, and trims in vibrant colors to create a unique, fresh look with an urban-Native twist; Orlando Dugi, who creates life-like and cutting edge fashion featuring natural motifs, the human physique, and abstract designs; and Patricia Michaels, who has garnered international attention after she was a contestant and first-runner-up on Project Runway, Season 11, which aired in 2013 on Lifetime.

“The Haute Couture Fashion Show increases public awareness of original and authentic Native North American fashion with the long term goal of supporting and giving international recognition to Indigenous designers in the field of fashion,” says curator Amber-Dawn Bear Robe.

This year’s fashion show will open with live performances and music by DJ Celeste Worl (Tlingit Athabascan). To purchase limited seats in advance, please visit the SWAIA website.

SWAIA Announces Annual Fellowship Winners

Native Artists from across the United States recognized with SWAIA Fellowship prizes in Discovery, Design and Youth categories

FOR IMMEDIATE RELEASE— July 7, 2016, Santa Fe, New Mexico; The Southwestern Association for Indian Arts (SWAIA) is pleased to announce this year’s Indian Market artist fellows in the Discovery, Design and Youth categories.

SWAIA is the non-profit organization that produces Indian Market and plays an ongoing role in supporting Native American arts and culture through the year. “Since 1980, the Fellowship Program has afforded us the opportunity to recognize and support both emerging and established Native artists,” said SWAIA’s Chief Operating Officer Dallin Maybee.

This year’s Discovery Fellows are Feather Metsch (Odawa), Melissa Melero-Moose (Northern Paiute) and David McElroy (Choctaw). The SWAIA Discovery Fellowship assists Native artists in the exploration of their artistic process and encourages pushing the boundaries of their respective art form. Traditional or contemporary, emerging or established; this fellowship rewards artistic innovation and encourages applicants to expand their work into undefined areas. The fellowship funds may be used to purchase materials, equipment and cover research expenses (including travel), but a detailed project plan must accompany the fellowship applications. Discovery Fellows receive a monetary award of $3,500, plus a complimentary booth at Indian Market the year they win (excludes writers and filmmakers).

This year’s 2016 Design Fellowship winner is Benjamin Harjo, Jr. (Seminole/Absentee Shawnee). Harjo is a visual artist and a distinguished alumnus of Oklahoma State University. Two of his paintings, Twins of Flight and I Could Have Been a Peacock will be used by Christus Health Plan (an Indian Market sponsor) to create two 11x17 promotional posters that they will give away during Market. Twins of Flight will also be the featured art on commemorative T-shirts, and I Could Have Been a Peacock will be featured on collector tote-bags. Both of these items, along with many others, will be sold at the Indian Market merchandise booths on the Plaza and at the Convention Center.

“Being recognized by SWAIA as the 2016 poster artists was a great surprise and I feel very honored and thank the selection committee for their support of all our artistic endeavors,” said Ben Harjo Jr.

This year’s Youth Fellowship winners are Sam Slater (Navajo), Gracie Aragon (Acoma Pueblo), Jordyn Atencio (Ohkay Owingeh Pueblo) and Apaolo Benally (Navajo).
SWAIA Youth Fellowships are intended to help promising young artists with the purchase of supplies or research projects to assist them in enhancing their skills. Youth receive a monetary award of $500. They must be 18 or under at time of Market, and must already plan to attend with an adult (excludes writers and filmmakers.)

All applicants to Santa Fe Indian Market and the Fellowship Program must be members of a federally recognized tribe.


About the 2106 Discovery Fellows:

Feather Metsch (Odawa- Little Traverse Bay Band):
Feather Metsch is a trans-disciplinary artist who works in interactive digital storytelling using performance, installation and telecommunication. She creates immersive environments to tell digital stories from an indigenous perspective. She will be using her Discovery Fellowship monies to return to her ancestral homeland in Michigan and produce a 360-degree video.

Melissa Melero (Numu/ Northern Paiute):
Melissa Melero is a mixed-media painter working on a series of paintings inspired by the basketry of the Great Basin region.

David McElroy (Choctaw):
David McElroy is a jeweler, sculptor and metalworker. His project involves creating large seed pots in silver and gold. Seed pots are traditionally made of ceramic or clay and used to protect and store seeds.

About the 2016 Youth Fellows:

Young Adult:
• 18-year-old Sam Slater is a Navajo writer, poet and visual artist who was raised in suburban Maryland. He is currently working on a project exploring his Navajo heritage.
• Potter Gracie Aragon (Acoma Pueblo), daughter of Market artist and potter Delores M. Juanico
• Potter Jordyn Atencio (Ohkay Owingeh Pueblo), granddaughter of Market artist and potter Sharon Naranjo Garcia
• Painter Apaolo Benally (Navajo), son of Market artist and sculptor Ryan Benally

Santa Fe Indian Market: Celebrating Native Art & Culture for 95 Years

Accomplished in the Native art market and the promotion of Native artists, Santa Fe Indian Market continues its mission

FOR IMMEDIATE RELEASE—May 17, 2016; Santa Fe, New Mexico: Founded in 1922, this year celebrates Santa Fe Indian Market’s 95th year as the world’s largest and most prestigious Indian art market. Santa Fe Indian Market, and what has become known as Indian Market week, is one of New Mexico’s largest cultural attractions— drawing over 120,000 visitors to Santa Fe, New Mexico during the third week and weekend of August.

As the world’s largest juried Native art show, Santa Fe Indian Market awards a total of $90,000.00 annually in prize money to artists, artist fellowships, and youth and professional mentoring workshops. Additionally, Santa Fe Indian Market is a vehicle for personal and cultural sustainability, affording Native artists the opportunity to present their work to the world and to build lasting relationships with fellow artists, collectors, and enthusiasts. “Santa Fe Indian Market is all about creating a platform and exposure for Native artists,” said Dallin Maybee, SWAIA chief operating officer. “Our art forms are intrinsically tied to our cultural identity and we are fortunate to be working with and supporting so many talented artists, it’s truly a dream.”

The Southwestern Association for Indian Arts (SWAIA), the 501(c) 3 non-profit organization that produces Santa Fe Indian Market, has drafted and maintains standards of authenticity to ensure that the artworks sold at Indian Market are original and of the highest quality. Throughout the year, SWAIA produces cultural and educational programs that support, promote and honor Native art.

Over Santa Fe Indian Market’s—almost—100-year history, both Indian Market and SWAIA continue to evolve to include previously excluded artistic forms and to reflect the cultural evolution of Native art and artists. Indian Market Edge (IM: Edge), Santa Fe Indian Market’s contemporary art show, held concurrently during Indian Market, is one example. The Haute Couture Fashion Show and performances by relevant young bands, like A Tribe Called Red engage a younger generation of artists and maintain the market’s relevancy.

Santa Fe Indian Market artists represent more than 200 tribes from across the United States and Canada. Artists retain 100% of the proceeds of the sales of their artwork—many participants claim to make 1/3 to ½ of their yearly income at Indian Market.

Santa Fe Indian Market is a cultural and artistic treasure. The concept, design and presentation of Santa Fe Indian Market have influenced all other Native art markets in the United States. For additional information and a schedule of this year’s events, please visit:

Santa Fe Indian Market Announces 2016 Schedule of Events and New Publisher for Indian Market Magazine

Santa Fean Magazine to publish the Official 2016 Indian Market Magazine

FOR IMMEDIATE RELEASE—May 12, 2016; Santa Fe, New Mexico: Santa Fe Indian Market is pleased to announce that the Santa Fean Magazine will publish the beloved Indian Market Magazine. “We are longtime supporters of SWAIA and Indian Market and are looking forward to creating a beautiful magazine for the 95th Santa Fe Indian Market,” said Bruce Adams, publisher of the Santa Fean. The Santa Fe New Mexican will once again produce this year’s Santa Fe Indian Market booth guide.

In addition, SWAIA has published the official 2016 schedule of events for Santa Fe Indian Market and Indian Market Week. For a full list of events, please visit:

Santa Fe Indian Market Announces Open Call for Contemporary Artists to Exhibit at IM: Edge

Santa Fe Indian Markets’ contemporary show, IM: EDGE celebrates its second year at the Santa Fe Community Convention Center during the 95th annual Indian Market

FOR IMMEDIATE RELEASE— May 5, 2016; Santa Fe, New Mexico: Santa Fe Indian Market is pleased to announce the second year of its contemporary art show: IM: EDGE— held at the Santa Fe Community Convention Center during Indian Market. IM: EDGE embraces Chief Operating Officer, Dallin Maybee’s vision of Santa Fe Indian Market as “a living and breathing culture,” adding that the contemporary art show will increase the scope and mission of Indian Market to include “contemporary art forms that do not fit into the traditional Santa Fe Indian Market categories.”

2016 marks Santa Fe Indian Market’s 95th year. With artist submissions to Santa Fe Indian Market completed, IM: EDGE is promoting an open call for native artists whose work is classified outside the traditional Indian Market categories. IM: Edge highlights new forms and digital content.

Applications for IM:EDGE can be found at The application deadline is 5:00 p.m. Friday, July 1, 2016.

Please contact SWAIA’s Marketing and PR Director, Amanda Crocker at (505) 983-5220 ext. 225 or for additional information regarding the application process.

“IM:EDGE was a huge success last year,” said Maybee. “We see the contemporary show as a great addition and a key component to our market’s continued success and evolution.”

IM:EDGE begins on Thursday, August 18th, with a private preview and kick-off party at the Santa Fe Community Convention Center and continues through Sunday, August 21st.

• IM:EDGE at the Santa Fe Community Convention Center August 18-21, 2016

• Private Preview Reception: followed by the official Indian Market Kick off Party, Thursday, August 18, 6:30 p.m.-10 p.m.

• IM: EDGE will be open Friday, August 19, 5:30 p.m.- 9:00 p.m. during our Sneak and General Previews; and during Indian Market on Saturday, August 20 and Sunday, August 21, from 9:00 a.m. – 5:00 p.m.

Native Filmmakers Encouraged to Submit Films to Indian Market’s Classification X: Moving Images

Santa Fe Indian Market opens submissions for this year’s film category and looks back at the accomplishments of last year’s winners

FOR IMMEDIATE RELEASE—April 29, 2016; Santa Fe, New Mexico: Six years ago “Class X” was added as a juried category to the 95-year-old Santa Fe Indian Market, and SWAIA has seen a substantial increase in the quantity and quality of submissions in that time period. Native filmmakers can submit films in the following categories: Narrative Short (fiction), Animation Short, Music Video, Full length Feature, Documentary Short (nonfiction), Youth Short (in three age groups), and Experimental Short (new creative uses of film/video; techniques, and form). The Sundance Institute, under its Native American and Indigenous Initiative, will return as the award’s sponsor for all three age groups in the Youth Shorts competition.

A panel of esteemed film professionals decides winners in each category who are then eligible for ‘Best of Classification,’ as well as ‘Best of Show’ awards. The awards recognize an artist’s dedication and skill while retaining a commitment to traditional narratives and techniques. This year’s “Class X” applications are available online at]. Submission deadline is June 3, 2016.

Jhane Myers (Comanche/Blackfeet) is the Class X Film Manager for SWAIA. “Last year we had a record number of entries (48), and we are gearing up to break that record in 2016! We are proud to have the opportunity to show award-winning films from Indian Country to national and international audiences during Santa Fe Indian Market,” says Ms. Myers.

The public can view the winning films on Friday, August 19, at the Native Cinema Showcase. The Native Cinema Showcase is a collaborative effort between the Smithsonian National Museum of the American Indian (NMAI) and SWAIA. The Showcase presents roughly 5-10 full-length films, plus 50+ shorts (including SWAIA’s Class X winners). The majority of the screenings will be held at the New Mexico History Museum, located in downtown Santa Fe. Films will screen beginning Tuesday, August 16, through Sunday, August 21, 2016. All screenings are free to the public with seating on a first-come, first-served basis.

Many Class X winners have gone on to make notable contributions, including the following alumni from 2015:

• “Isabelle’s Garden” by Jeffrey Palmer (Kiowa) (winner of Best Narrative Short): Winner of the Bill and Melinda Gates Short Film Challenge on World Poverty and Hunger at Sundance Film Festival. Jeffrey is directing an upcoming “American Masters” segment on PBS about N. Scott Momaday

• Jonathan Thunder (Chippewa/Ojibwe), winner of the Animation Short and Experimental Short categories, was recently awarded an IAIA residency

• Matthew Martinez (Ohkay Owingeh Pueblo) “A Thousand Voices” (winner in the Youth Short Feature category) was nominated for an Emmy, and has recently been screened on PBS

• Echota Cheyenne Killsnight (Northern Cheyenne/Keetoowah), who won the Music Video category for “True Pride Reality,” was recently awarded the American Indian College Fund 2016 Henry Luce Scholarship to direct a documentary on Native college enrollment

Santa Fe Indian Market Updates its Jurying Criteria to Increase Transparency and Equitability

Santa Fe Indian Market Jurors’ Review this Year’s Artist Applications Using New Criteria and Award Booth Spaces at the 95th Annual Santa Fe Indian Market

FOR IMMEDIATE RELEASE—March 1, 2016; Santa Fe, New Mexico: Santa Fe Indian Market, the world’s oldest and most prestigious juried Indian art market, has been the benchmark for quality and authenticity for close to 100 years. In 2015, Santa Fe Indian Market updated its jurying criteria in an attempt to make the process more equitable and address issues that occurred with the previous scoring method.

Artists can apply for admittance to the Santa Fe Indian Market in any of the ten traditional and contemporary categories: jewelry, pottery, sculpture, textiles, paintings, wooden carvings, beadwork, baskets and diverse arts (drums, bowls, arrows, and cradle boards, etc.) and moving images. A panel of three experts, in each market classification, scores the submitted artwork evaluating technical execution, concept, aesthetics and Indian Market Standards — the artist’s previous awards and accolades are not considered.
“It is very important to submit the highest quality images of your artwork,” says Santa Fe Indian Market Chief Operating Officer, Dallin Maybee. “Indian Market is highly competitive and artist applicants represent the best Indian artists in the world. It is exciting to see the art that artists submit in order to demonstrate the high-level work they are producing,” he adds.

Santa Fe Indian Market jurors are a selected group of accomplished artists, museum curators, critics, and art experts of unbiased professionalism. Joan Caballero, an American Indian Art appraiser, has been associated with SWAIA (the organization that produces Santa Fe Indian Market), since the late nineteen eighties serving as a volunteer, juror, and board member. This year, Caballero acted as one of the jurors in the textile category. “My experience this year, and my previous experiences, are that the judging is very well organized and well presented by Dallin and the staff,” said Joan Caballero.

“This year’s entries were a good mix of seasoned, traditional offerings— by artists who are extremely aware of their materials— to what felt like very young applicants with bright ideas and new innovations,” added Caballero.
Since 2015, Santa Fe Indian Market also considers the number of accepted artists in each classification, so that a diversity of mediums is represented at Indian Market. This year, the new jurying criteria and the updated point scoring system--which allows judges to award artists a total of 300 possible points—is intended to remove bias and avoid similar scores among applicants.

SWAIA Announces a New PR & Marketing Director and Board Appointments for 2016

Amanda Crocker hired as SWAIA’s PR & Marketing Director; Elizabeth Pettus elected Board Chair

FOR IMMEDIATE RELEASE—February 2, 2016; Santa Fe, New Mexico: The Southwestern Association for Indian Arts (SWAIA) is pleased to announce the appointment of its executive committee and 2016 board members. SWAIA is the non-profit that produces Santa Fe Indian Market, the world’s oldest and most prestigious juried Indian Market.

Elizabeth Pettus, previous board treasurer, who also serves on the board of the Santa Fe Downtown Merchants’ Association, has been elected Board Chair. Pettus succeeds Bidtah N. Becker (Navajo), and brings years of commitment to the issue of Native American authenticity—with an expertise in jewelry. “SWAIA's mission means so much to Santa Fe, the state, region, and all arts communities, I am pleased to continue to serve the board and artists in this new capacity,” says Pettus.

Lloyd "Skip" Sayre, currently the Chief of Sales and Marketing at Laguna Development Corporation, will serve as the board’s treasurer and Dominique Toya (Jemez) will act as the secretary. Both Sayre and Toya have been involved with the SWAIA community for many years and look forward to continuing to support the organization in their new roles. Roger Fragua (Jemez) maintains his position as Vice Chair, and Rosalie Chavez (Navajo) and Andrew Masiel (Pechanga Band) were inducted as new board members.

SWAIA also welcomes a new PR and Marketing Director Amanda Crocker to its staff. Crocker is a native New Mexican and a graduate of the University of New Mexico, where she obtained degrees in Anthropology and Spanish. Prior to joining SWAIA, Crocker worked as Director of Programs and Marketing at El Rancho de las Golondrinas Living History Museum for 11 years, coordinating ten public events per year and handling all advertising and media relations. "I am both honored and excited for this opportunity to work with SWAIA. Events that celebrate the best of New Mexico culture, while bolstering the local economy and bringing in tourism, are what I love -- and no event does that better than Santa Fe Indian Market!” said Crocker.

“We are delighted with the new board appointments and our new Marketing Director, which speak to the health of our organization,” said Chief Operating Officer Dallin Maybee.

For media inquiries, contact:
Audrey Nadia Rubinstein
505 490 1837