COVID-19 Updates

March 27, 2020

We want to acknowledge our community of Native artists in the United States and Canada who are impacted by the Coronavirus global health crisis.  

In 2021, Indian Market will celebrate its Centennial. We have endured many challenges in the past 99 years, always maintaining our mission “Bringing Native arts to the world by inspiring artistic excellence, fostering education, and creating meaningful partnerships.” 

As of today, March 26, 2020, we are proceeding with the 99th Annual Santa Fe Indian Market on August 15 and 16. 

While we remain hopeful for the sake of our artists and visitors, we are exploring potential postponement strategies and virtual solutions should we receive a mandate from the Governor that large public gatherings are prohibited this summer in Santa Fe.  

SWAIA supports Governor Michelle Lujan Grisham and the New Mexico Department of Health in their efforts to mitigate the potential community spread of COVID-19. Compliance with the State’s proactive measures will save lives, which is the priority of SWAIA and the state of New Mexico during this public health emergency. 

We understand the potential gravity of the situation for all Native artists who rely on Indian Market as a huge economic opportunity each year. Should this year’s market be postponed, we will work tirelessly to innovate alternate opportunities to sustain our Native artists’ revenue streams throughout the crisis.  

MARCH 23, 2020 – from Eric Villegas

Dear Artists,

SWAIA continues to move forward with plans for the 99th Santa Fe Indian Market, scheduled for August 15-16, 2020.

We have received information about other canceled events and government health recommendations over the past week. Thank you to everyone who has helped us to stay informed.

The SWAIA Staff and Board of Directors are concerned about artists as they prepare for our event during the current pandemic and understand the financial strain many artists are experiencing. We have reduced Sharer Fees from $110 to $25, and we are ready to assign sharers to your booth if you choose. SWAIA will refund artists who have already paid their original sharer fees.

Our reputation is strong in the business community, and we are moving forward with contract commitments. We are confident artists will make up for sales lost over time as we get through the current health and economic situations.

Due to the reduction of sharer fees, the booth payments have changed for sharing artists:

Please remember that all deadlines are still in effect. If the cancellation of the Santa Fe Indian Market is mandated, we will immediately begin the process of refunding 100% of the booth fees.

Please see the SWAIA Board of Directors Chairman posted response regarding COVID-19 below this letter.


Eric Villegas

Artist Services Coordinator



March 23, 2020

Native Business Owners:

Please take 10 minutes to fill out this anonymous survey, and share with as many businesses as you can.

The partners listed below will use the data to develop resources that Native businesses need in this difficult time, including artists.

They are also trying to get data to better approach funders for small loans.

Roanhorse Consulting, LLC
Native Women Lead
Change Labs
Native Community Capital
New Mexico Community Capital / Native Entrepreneur In Residence
Indigi Pop X



March 13, 2020 – from Tom Teegarden

To our SWAIA Family, 

I want to reach out to our artists, members, volunteers and supporters and let you know that SWAIA continues to move forward with plans for the 99th Santa Fe Indian Market, scheduled for August 15-16, 2020. While the coronavirus has forced the cancellation of many other events scheduled over the next few weeks, this summer’s Market is 150 days away, and we are not announcing a cancellation at this time. 

Artists: Please observe the existing schedule and deadlines for payment of 2020 booth fees. If the COVID-19 virus continues throughout the summer and forces cancellation of Indian Market, SWAIA will extend the deadline to refund booth payments. 

Annual Membership Meeting: We have rescheduled the Annual Meeting, originally scheduled for April 16th. That date is cancelled; however, we have tentatively rescheduled the Annual Meeting for Friday, June 12th, at 5:30 pm, at the Hilton Santa Fe Hotel. That will happen only if the warmer weather stops the spread of the coronavirus and the NM Health Secretary removes the prohibition on gatherings larger than 100 people. This is a rapidly changing situation, so please check back for updates. 

Visitors to SWAIA Office: Our dedicated staff are hard at work and will maintain regular office hours throughout this crisis. However, as a precaution, they are working behind closed doors. If you need to physically come to the office for any reason, please call us at (505) 983-5220 to arrange for someone to meet you and let you in. Best wishes to everyone to stay safe and healthy through this crisis, and we look forward to welcoming everyone to our 99th Market this August. 


Thomas A. Teegarden 

Chairman – Board of Directors