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‘Walk with Pride’, Santa Fe Indian Market Haute Fashion Show documentary (short film) Wins Regional EmmyWalk with Pride, Santa Fe Indian Market Haute Fashion Show documentary (short film) Wins Regional Emmy On Saturday, September 19th, 2020 “Walk with Pride,” a short documentary about the popular Indigenous Fashion Show at the Southwestern Association for Indian Arts (SWAIA), was awarded a Rocky Mountain Regional Emmy in the category of Special Event … Learn More Learn More Learn More Learn More Learn More Learn More Learn More Learn More Learn More Learn More
SWAIA Launches Global Native American Art Marketplace With Help From the Clark Hulings Fund & ArtspanSANTA FE, N.M., June 29, 2020 (Newswire.com) -The Southwestern Association for Indian Art (SWAIA) is pleased to announce additional details about their partnership with the Clark Hulings Fund, which will launch the 2020 Virtual Indian Market on Aug. 1, 2020, while providing business training and support to Native artists. A further collaboration with Artspan.com is producing e-commerce websites … Learn More Learn More
FOR IMMEDIATE RELEASE-September 14, 2020; Santa Fe, N.M.- The Southwestern Association for Indian Arts is pleased to announce a successful conclusion and excellent sales results from the organization’s first-ever Virtual Indian Market. The virtual market drove sales for SWAIA’s 450 participating artists and increased membership by 144 percent.
Under the leadership of SWAIA’s new Executive Director, Kim Peone (Colville Confederated Tribes / Eastern Band of Cherokee Indians) and SWAIA’s board of directors, the organization pivoted to launch a reimagined, digital Indigenous art market- August 1 to August 31, 2020.
Out of the 1,117 Indigenous artists who were juried into the 2020 Santa Fe Indian Market, 450 artists joined the inaugural Virtual Indian Market. Of the initial artist participants, only 77 artists had existing websites; at the time of the Virtual Indian Market launch that number increased to 450.
The Virtual Indian Market was made possible with the support of Artspan LLC (Artspan.com) which was responsible for helping SWAIA artists build several hundred individually branded artist sites and integrating the sites into an art Marketplace. The Clark Hulings Fund also played an important role in providing business education and training to SWAIA artists.
“We are hoping to attract more participants: artists who have been tracking and evaluating the virtual market. We hope these artists will make the decision to come onboard with us because this is something that we will continue to promote. We will continue to have events throughout the year to drive people to the artists’ websites,” said Kim Peone.
When evaluating the success of the virtual market, it is important to note that SWAIA and the annual Santa Fe Indian Market are more than just a once-a-year sales opportunity; SWAIA serves as a cultural and artistic meeting place and support organization for more than 1,000 Indigenous artists in both the U.S. and Canada.
“We were thrilled and grateful for all that SWAIA staff did for the artists this year,” said Barbara Harjo whose husband, Benjamin Harjo Jr., is a veteran and award-winning Santa Fe Indian Market artist. The couple has been attending and participating in Indian Market for over 30 years and the family has been involved since 1921.
An additional SWAIA initiative, whose preliminary plans and successful launch was achieved this August, is the virtual “NDN World” on the Vircadia platform. SWAIA staff will continue to develop, train and promote the virtual space as both as a market and meeting place.
A Virtual Winter Indian Market is planned for November 27, 2020. Stay tuned for more details.
Audrey Rubinstein | The METTA Agency