Event Information

Winter Indian Market (WIM) is Santa Fe’s signature holiday art event and the premier opportunity to #buyNative during the holiday season. Presented by the Southwestern Association for Indian Arts (SWAIA), the 20th Annual WIM will take place November 29–30, 2025 at the Santa Fe Community Convention Center.

Featuring 160 juried Native artists across a range of mediums—including jewelry, pottery, textiles, painting, and sculpture—WIM offers an intimate, welcoming environment to connect with artists, discover new voices, and shop for gifts that carry meaning and story.

More than just a market, WIM is a festive weekend experience with live music, dance performances, food vendors, and a virtual silent auction, all set against the magic of Santa Fe’s winter season.

Whether you’re seeking a one-of-a-kind gift or simply looking to celebrate Native creativity, WIM invites you to slow down, support artists, and make your holiday gifting more intentional.

Dates: November 29–30, 2025
Location: Santa Fe Community Convention Center
Hours: Saturday 10:00 AM – 6:00 PM | Sunday 9:00 AM – 4:00 PM
Admission: Day passes available online and at the door.

Additional Programming:
Alongside the artist booths, enjoy live music, dance performances, Native food vendors, and a virtual silent auction—perfect for those who can’t attend in person but still want to support artists.

The Santa Fe Community Convention Center has an underground parking garage, accessible from S. Federal Place, with additional street parking available within walking distance.

Expect heavier traffic over the holiday weekend and consider public transit, rideshares or carpooling for convenience.

Insider Tip:
Arrive early for the best shopping experience and time to connect with artists. Dress warmly—Santa Fe mornings can be crisp—and take time to enjoy the full atmosphere of the market.

The SWAIA Artist Directory is your year-round connection to the Indigenous art world. Explore profiles of hundreds of juried Native artists representing diverse Nations, regions, and creative disciplines — from jewelry and pottery to textiles, sculpture, and fashion.

The directory has been fully updated for Winter Indian Market 2025, featuring the artists who will exhibit this November 29–30 at the Santa Fe Community Convention Center. Each listing offers a direct window into the artist’s practice, style, and story — making it easier than ever to discover new favorites, follow returning artists, and shop directly from the source.

Whether you’re a collector, curator, or first-time visitor, the Artist Directory is your go-to guide to the top Native American and First Nations artists.

Visit the site: directory.swaia.org