
SWAIA NATIVE FASHION WEEK
Event Information
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SWAIA Native Fashion Week (SNFW) brings together leading Native designers, artists, and industry professionals for an unforgettable showcase of sartorial excellence and cultural expression.
Taking place May 7–11, 2025, in Santa Fe, NM, SNFW features runway shows, panel discussions, industry networking events, pop-up shops, and activation spaces.
This event is a platform for Native designers to shape the future of the industry while honoring their culture and community.
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ALLY'S RIBBONS
COPPER CANOE WOMAN
DANCING STORM DESIGNS
DENE COUTURE
HOUSE OF SUTAI
K LOOKINGHORSE
KAYLYN BAKER DESIGNS
LAUREN GOODDAY
LESLEY HAMPTON
PM WATERLILY
RANDI NELSON DESIGNS
REBECCA BAKER
ROBYN MCLEOD
RVSO78
SACRDTHNDR
SAGE MOUNTAIN FLOWER
SNOWFLY
STEVENS & SNYDER
STITCHED BY APRIL
SUGIIT LUKXS DESIGNS
TOC LEGENDS
TOWERING STONE
VIVIDUS BY TIERRA ALYSIA
WABANOONKWE x JENNIFER YOUNGERCheck the SWAIA Directory for more information soon!
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Title Sponsor: The New Mexico Multi-Cultural Foundation
Official Magazine: Native American Art Magazine
Additional Support Provided By
Heritage Hotels & Resorts
The Coushatta Tribe of Louisiana
The San Manuel Band of Mission Indians
The City of Santa Fe
Malouf on the Plaza
Van Mabee
Media Partners
Native American Art Magazine
Table Magazine New Mexico
Cowboys & Indians
More Sponsors Will Be Listed Soon
VIP/Donor/Member Preview
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SWAIA Native Fashion Week begins with an exclusive VIP/Donor/Member Preview, an intimate evening dedicated to those who support and champion Native fashion. Set within the refined atmosphere of the Eldorado Hotel, this private gathering offers an early look at the designers, concepts, and inspirations shaping this year’s event.
This invite-only experience brings together key stakeholders—patrons, collectors, and industry insiders—to engage in meaningful conversations, network with designers, and celebrate the visionaries leading Native fashion forward. With curated moments designed to highlight the artistry and impact of Native design, the evening sets the tone for a groundbreaking week ahead.
Produced in Partnership with VIFW. -
Wednesday, 5/7/25
Invitation Only
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Invite Only
fASHION iNDUSTRY DAY & In-store ACTIVATIONS
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SWAIA Native Fashion Week’s Industry Day is where the future of Native fashion meets the power of global influence. This immersive experience brings together designers, buyers, stylists, editors, and industry leaders for high-impact conversations, networking, and brand activations.
Produced in partnership with 5 Hours of Sleep. -
Thursday, 5/8/25
9:30 AM | Doors Open
La Fonda on the Plaza (La Terrazza Ballroom)
100 E San Francisco St, Santa Fe, NM 87501
10:00 – 10:30 AM | Presentation
“Inspired by Whom? Public Health and Cultural Manufacturing”
Presented by Dustin Roberto (UNM Health)
A timely, scholarly look at how the commodification of Native identity impacts public health and community well-being.
10:30 – 11:30 AM | Panel #1
“The Designer's Vision: Crafting the Future of Native Fashion”
Moderated by Caroline Phelps (VIFW)
A conversation with SNFW25 Designers on design, innovation, and building Native-led fashion futures. Featuring:
Tierra Alysia of VIVIDUS
Sean Querino Snyder of Stephens & Snyder
Patricia Michaels of PM Waterlilly
11:30 AM – 12:30 PM | Panel #2
“Beyond Philanthropy: Creating Sustainable Partnerships in Native Fashion”
Moderated by Ysidro Barela (5 Hours of Sleep)
Discussing how sustainable & strategic investments can reshape industry standards and relationships. Featuring:
Twila True of True Family Enterprises
Marco Arviso of Dineh & Co.
Scott Malouf of Malouf on the Plaza
Antoinette Martinez of Sign of the Pampered Maiden
Jamie Okuma of J.Okuma and Earth We Wear
12:30 – 2:00 PM | A Tasteful Interlude (Lunch Break)
La Fonda, La Terraza Patio
Take a midday moment for intentional connection while exploring downtown Santa Fe. Whether you're snapping fit pics at Ofuskie's Studio, grabbing a quick bite at Henry and the Fish or browsing a very special SWAIA-curated selection of books at Collected Works, your visit goes further than you think — these local favorites are generously donating a portion of proceeds to support SWAIA Native Fashion Week.
The in-store experiences at Ofuskie's Studio, Henry and the Fish, and Collected Works — will be open from 12:30 to 5:00 PM. All six retail pop-up activations across downtown Santa Fe will officially open from 2:00 to 5:00 PM.2:00 – 5:00 PM | Community Activations | Free & Open to the Public
RETAIL ACTIVATIONS
House of Sutai at W Department
54 1/2 Lincoln Ave.(Upstairs - NON ADA)K Lookinghorse at Sign of the Pampered Maiden
209 Galisteo St.VIVIDUS at Malouf on the Plaza
61 Old Santa Fe TrailWabanoonkwe x Jennifer Younger at Dineh & Co.
66 E. San Francisco St. | SUITE #4PM Waterlilly at Spirit of the Earth
219 Galisteo St.Stevens & Snyder at Shiprock Santa Fe
53 Old Santa Fe Trail (Upstairs - ADA ACCESSIBLE)
EXPERIENCES
A. OFUSKIE STUDIO | PHOTO BOOTH BY HOMELAND
102 SAN FRANCISCO ST., STE 13 (UPSTAIRS - NON ADA)
B. COLLECTED WORKS BOOKSTORE & COFFEEHOUSE
202 GALISTEO STREET
217 W SAN FRANCISCO ST.
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An exclusive event where visionary designers, top models, and industry insiders converge. Against a backdrop of cultural innovation, this chic gathering offers an exclusive first look into the movement redefining Native fashion.
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Thursday, 5/8/25
Time: TBA
Location: TBA -
fASHION mEDIA paRTY
Friday Runway
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The Friday SWAIA Native Fashion Show is an exclusive, single-runway presentation designed to set the stage for the full weekend of runway events. This showcase offers a preview of select SNFW designers, highlighting the innovation and artistry of Native fashion in a more personal setting.
Following the show, ‘Shop. Sip. Support.’ provides a unique opportunity to engage with designers and purchase exclusive pieces in a fun, social atmosphere.
Produced in Partnership with VIFW. -
Friday, 5/9/25
SWAIA Native Fashion Show & Sip. Shop. Support.
Fashion Show: 6:00 pm – 7:00 pm
Sip Shop Support : 7:00 pm – 8:00 pmLocation: Santa Fe Community Convention Center
201 W. Marcy St., Santa Fe, NM 87501
Featured Designers
- Dancing Storm Designs
- Stitched by April
- Dene Couture
- Sage Mountain Flower
- Randi Nelson Designs
- Lauren Good Day -
Saturday RunwayS
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The first full day of SWAIA Native Fashion Shows sets the tone for an unforgettable weekend, showcasing the innovation, artistry, and cultural depth of Native fashion. From bold, statement-making designs to collections rooted in tradition, each runway presentation brings together established and emerging Native designers pushing the boundaries of style and storytelling.
Throughout the day, Pop-Up Shops and Activation Spaces invite guests to engage with the world of Native fashion beyond the runway.
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Saturday, 5/10/25
SWAIA Native Fashion Shows & Pop-Up Shops
Runway Shows: 2:00 pm – 3:00 pm | 5:00 pm – 6:00 pm
+ Pop-Up Shops & Runway Activation SpacesLocation: Santa Fe Community Convention Center
201 W. Marcy St., Santa Fe, NM 87501
Featured Designers (2PM Show)
- Sacrd Thndr
- VIVIDUS by Tierra Alysia
- Snowfly
- Wabanoonkwe x Jennifer Younger
Featured Designers (5PM Show)
- House of Sutai
- Lesley Hampton
- Ally's Ribbons
- TOC Legends -
SUNDAY RUNWAYS
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Closing out SWAIA Native Fashion Week, Sunday’s runway shows feature the week’s most anticipated collections, presenting Native fashion as a bold and evolving force in the global industry. Each show is a testament to the artistry, resilience, and future of Native design.
The Pop-Up Shops and Runway Activation Spaces continue throughout the day, offering one last opportunity to connect with designers, shop exclusive pieces, and experience the immersive world of Native fashion. As the week concludes, these final showcases affirm the lasting impact of Native creativity on the fashion world.
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Sunday, 5/11/25
SWAIA Native Fashion Shows & Pop-Up Shops
Runway Shows: 1:00 pm – 2:00 pm | 4:00 pm – 5:00 pm
Pop-Up Shops & Runway Activation Spaces: All DayLocation: Santa Fe Community Convention Center
201 W. Marcy St., Santa Fe, NM 87501
Featured Designers (1PM Show)
- Towering Stone
- K Lookinghorse
- Kaylyn Baker Designs
- Suglit Lukxs Designs
- Copper Canoe Woman
Featured Designers (4PM Show)
- RVSO78
- Stevens & Snyder
- Robyn McLeod
- PM Waterlily -

SWAIA NATIVE FASHION WEEK TITLE SPONSOR
Luxury ACCOMMODATIONS in the Heart of Santa Fe
Use code ‘HeritageEvents’ for exclusive savings
pLAN YOUR TRIP
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Visiting from out of town? Make the most of your trip by staying in the heart of Santa Fe at one of Heritage Hotels’ stunning properties!
By booking with Heritage Hotels, you're also supporting SWAIA’s partners. Plus, enjoy an exclusive discount when you use the link below:
Reserve your stay here with code HeritageEvents for special savings at any Heritage Hotel property.
Please note: these special savings are only available online.
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Thank you to our Industry Day Partners
W Department
54 1/2 Lincoln Ave.(Upstairs - NON ADA)Sign of the Pampered Maiden
209 Galisteo St.Malouf on the Plaza
61 Old Santa Fe TrailDineh & Co.
66 E. San Francisco St. | SUITE #4Spirit of the Earth
219 Galisteo St.Shiprock Santa Fe
53 Old Santa Fe Trail (Upstairs - ADA ACCESSIBLE)
Be sure to visit these local retailers on May 8th from 2-5 PM to shop exclusive pieces from our runway designers.
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COLLECTED WORKS BOOKSTORE & COFFEEHOUSE
202 GALISTEO STREET
Check out our Exclusive SWAIA Curated Book List
217 W SAN FRANCISCO ST.
THANK YOU TO OUR SPONSORS
Connecting Native Artists with the World.
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1. What is a SWAIA Native Fashion Show?
Our fashion shows are events that showcase the work of Native designers from across Canada and the United States with the goal of representing Indigenous designers globally. Highlighting their unique cultural heritage, craftsmanship, and contemporary fashion innovations. They provide a platform for Indigenous creators to present their collections to a broader audience, celebrating their contributions to the fashion industry.2. Who can attend the fashion shows?
Shows are open to the public, including fashion enthusiasts, industry professionals, cultural scholars, and anyone interested in supporting and learning about Indigenous fashion arts. Tickets may be required for entry, and specific details will be provided for each event.3. How can I purchase tickets for SWAIA Native Fashion events?
Tickets can typically be purchased on affiliated ticketing platforms. Information pertaining to ticket sales, pricing, and availability will be announced in advance of the show on our website and social media platforms.4. Are the designs featured in SWAIA Native Fashion shows available for purchase?
Many of the designs showcased in our shows are available for purchase either directly through the designers or via partnering retailers and online platforms. During SWAIA Native Fashion Week, many designers have on-site pop-ups where off-the-runway designs can be purchased.5. How are the designers selected for the shows?
Designers are selected through a curated process that considers their cultural background, artistic vision, craftsmanship, and contributions to the fashion industry. Our team carefully reviews and selects the participants.6. What makes Native/Indigenous fashion unique?
Indigenous fashion is unique in its integration of traditional techniques, materials, and cultural narratives with contemporary design. It reflects the rich heritage and diverse identities of Indigenous peoples, bringing forward stories and aesthetics that are deeply rooted in their communities.7. Are there opportunities for non-Indigenous people to support or collaborate? Yes, non-Indigenous individuals can support Indigenous fashion through respectful collaboration, sponsorship, and by attending shows and purchasing designs. We also welcome models of all ethnicities! It is important to approach such collaborations with cultural sensitivity and respect for Indigenous knowledge and traditions.
8. How do SWAIA Native fashion shows benefit the community? Our Indigenous fashion shows benefit the community by providing visibility and economic opportunities for Indigenous designers, preserving and promoting cultural heritage, and fostering a greater understanding and appreciation of Indigenous art forms. These events also encourage youth participation and inspire future generations of designers.
9. Where can I learn more about SWAIA Native Fashion and upcoming events? To learn more about SWAIA Native Fashion and upcoming events, follow @swaianativefashion on Instagram, and by subscribing to the Native Runway Report.
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Designers interested in participating in future fashion events can apply through our official application form.
The application process includes submitting previous work, design concepts, and information about your cultural and artistic background. -
Models interested in participating in future SWAIA fashion events can apply through our official application form.
We welcome models of all ethnicities! It is important to approach such collaborations with cultural sensitivity and respect for Indigenous knowledge and traditions.
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Consider becoming a member or making a donation.
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Please visit our Media Inquiries page for more details, including how to request press credentials.
Fashion Photography by Gilbert Terrazas via The Indigenous Fashion Collection.