Welcome to SFIM '23
Peek inside our Official Guide


What are Standards Monitors?

Santa Fe Indian Market is known for the highest level of Native art forms. Monitors review booths, take photos, and even “Secret Shop” to ensure that no violations of the Indian Market Standards Manual occur. It is ALL artists’ job however to not only follow the standards but assist SWAIA with maintaining the integrity of Market.

How do you determine booth assignments?

We place juried artists in booths based upon their score and the size of booth requested.  We generally try and place artists in the booths that they were in from the year before if they are returning artists.  We also will try and accommodate a new artist’s request if there is availability in their requested area.

How will my collectors find me if my booth assignment changes?

We do try to ensure that the booth guide is as accurate as possible.  Additionally, in 2016 we launched a new Indian Market App for mobile phones.  An artist can be searched by name and then a “pin” shows the spot where the artist’s booths is located.  Official events, amenities, and partner events are also listed on the mobile phone app.

What is the cost for applying to Indian Market?

The application fee for artists applying to Indian Market varies depending on whether you are submitting your application online or in a hard copy form. Fees are as follows:   Online application  $35.00  Hard Copy application  $50.00