Welcome to SFIM '23
Peek inside our Official Guide



PRESS RELEASE - Jun 3, 2024

SWAIA Announces Robust Schedule for 102nd Annual Indian Market

New Exciting Partnerships Alongside Our Most Sought-After Events

Read the full release >>

PRESS RELEASE - May 14, 2024

SWAIA Native Fashion Successfully Launches First U.S. Indigenous Fashion Week

Thousands Witnessed History Across Four Native Fashion Runway Shows.

Read the full release >>


SWAIA Native Fashion Week in Santa Fe Announces Designer Line-Up

Dozens of Looks from the Diverse Designers of Native America.

Read the full release >>


SWAIA In the news

as seen IN Hyperallergic:

Highlights From a Busy Weekend at the Santa Fe Indian Market

The 101st edition of the Native arts festival featured 800 artists and extensive programming.

Read the full article at Hyperallergic.com >>

as seen IN NPR Marketplace:

Southwest Association For Indian Arts

For Indigenous artists, pricing is a tricky proposition

Over the past few years, as the cost of everything from wholesale goods to labor has gone up, small businesses in particular have faced a tough question: How long can they pass those rising costs along before they start to alienate consumers?

Read the full article on NPR Marketplace >>

as seen IN Vogue:

Indigenous Creativity Shone at the 101st Santa Fe Indian Market

More than a thousand Indigenous artists from more than 200 tribes gathered at the annual Santa Fe Indian Market in New Mexico this weekend. Now in its 101st year, it’s a longstanding tradition for artisans to showcase and sell their pottery, textiles, jewelry, and more.

Read the full article at Vogue.com >>

as seen IN WWD:

Indigenous Fashion Shows in Santa Fe Feature a Thrilling Debut

Jontay Kahm, who is headed to Parsons School of Design this fall, was a standout.

Read the full article at WWD.com >>

as seen IN Native News Online:

Photos from the 101st Sante Fe Indian Market

Native News Online was on the ground this weekend to capture all of the excitement at the 101st Sante Fe Indian Market, where crowds of more than 100,000 gathered to celebrate Native American culture, fashion and art. All photos by Darren Thompson.

Read the full article at NativeNewsOnline.com >>

as seen IN ICT:

Indigenous artists talk ahead of Santa Fe Indian Market

‘It’s nice to see a collective of everyone together, artists alone and then Native artists’

Read the full article at ICT.org >>

ICT Notebook: Sights, sounds from Santa Fe Indian Market

One of the summer highlights for many Native creatives is the annual Santa Fe Indian Market in New Mexico. However, it's not the only hot ticket around.

Read the full article at ICT.org >>

media contact