Welcome to SFIM '23
Peek inside our Official Guide

swaia Team

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Jamie Schulze

EXECUTIVE DIRECTOR

Northern Cheyenne / Sisseton Wahpeton Oyate

Originally from Montana, Jamie R. Schulze (Northern Cheyenne/ Sisseton Wahpeton Oyate) brings a wealth of diverse experiences to her role as a business leader. Having relocated to New Mexico 30 years ago, she has developed a deep appreciation for the land and its people. With a background in the hospitality industry as a former owner of The Bavarian Lodge & Restaurant in Taos Ski Valley, NM, Jamie understands the intricacies of managing successful enterprises and delivering exceptional customer experiences.

Beyond her entrepreneurial ventures, Jamie is a certified business and life coach with a leadership training certification, demonstrating her commitment to personal and professional
development. Her passion for uplifting others and fostering growth aligns perfectly with her new role at SWAIA (Southwestern Association for Indian Arts) as the Executive Director.

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Mona Perea

ARTIST SERVICES

San Ildefonso Pueblo

Ramona Perea is from San Ildefonso Pueblo. She has been in education majority of her life along with many other positions like administrative, event planning , coaching, athletic director etc.. She has three beautiful children and one amazingly cute grandson. She plans to work diligently with SWAIA to deliver excellent assistance to artists and to help make the Santa Fe Indian Markets a success!

Model Steele Campbell Executive Assistant

Steele Campbell

Executive Assistant



Steele Campbell comes to SWAIA after garnering experience in a myriad of careers. Raised on a cattle ranch in the snowy climes of Idaho, he studied English and Philosophy at Utah Valley University, then was trained as a professor of American Literature at Auburn University. He left Academia to be a carpenter to Nashville’s elite and the personal assistant of bell hooks. Eternally seduced by language and the stories of those around him, Steele works as a ghostwriter, telling the tales of others to worldwide audiences.  He also serves on the Advisory Board for The She Center.

Steele and his family chose to put down roots in Santa Fe because of the raw beauty, the weather, the deep ties to culture, and the creative permission an art city affords. He is excited to lend his expertise, curiosity, and dedication to SWAIA.

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Juliana Romano

volunteer Member services



Originally from New Haven, CT, Juliana moved to Santa Fe in 2022 after decades of visiting NM as a child with her history teacher father and art teacher mother as well as an adult.

A graduate of Sacred Heart University and Quinnipiac University School of Law, CT she earned a B.A. in Criminal Justice and J.D. in Law. She previously worked as a public defender for 18 years practicing criminal defense and child protection law.

An active member of the community, she is a volunteer with IFAM, Santa Fe Opera House, Santa Fe Playhouse and CASA. She is overjoyed to join SWAIA and embrace the Santa Fe community.

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Jennifer Bushe

office coordinator



More to Come.  Check Back. 

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mary coleman

HR/ Finance Director



More to Come.  Check Back. 

Strategic Partners

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AMBER-DAWN BEAR ROBE

fashion Coordinator

SIKSIKA NATION

Amber-Dawn Bear Robe, from Siksika Nation, Alberta, Canada, achieved an MA in American Indian Studies and a second MA degree in Art History, both from the University of Arizona. Currently, she is Assistant Faculty of Art History in the Museum Studies department at the Institute of American Indian Arts, Santa Fe, NM. 

Presently, Bear Robe is curating a fashion exhibition for the Museum of Contemporary Native Arts, opening August 2022, and producing the annual Indigenous fashion show for the Southwestern Association for Indian Arts (SWAIA). 

Walk with Pride, a documentary film short on the 2018 Indigenous fashion show produced by Bear Robe, won a regional Emmy, September 2020. She is an acting trustee for the Western States Arts Federation (WESTAF) board, CO, and the Wheelwright Museum board, NM, and sits on the curatorial committee for Vital Spaces, NM. Previously, she was the Director/Curator of Urban Shaman: Contemporary Aboriginal Art, Winnipeg, Canada.

 

Giveaway

George Rivera

Consultant

Pojoaque Pueblo

More to Come.  Check Back. 

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HODZA.mgmt

maRKETING & Digital Strategy

Navajo-oWNED aGENCY

HODZA.mgmt is a Native woman-owned management and marketing solutions company based in Santa Fe, New Mexico. Our company specializes in crafting refined strategies, utilizing scalable systems to generate potent solutions.

Our CEO, Sheyenne Sky, is a Diné entrepreneur based in Santa Fe, New Mexico, with advanced degrees from the Fashion Institute of Technology and Harvard University. She founded HODZA.mgmt in 2020, channeling her passion and expertise in Native Art, Business and Culture into the creation of our company.

Our mission is to provide innovative, scalable, and sustainable growth strategies that not only support business goals but also honor the cultural heritage of those that we serve.

metta

Metta Agency

PRESS RELATIONS

Audrey R. (owner of METTA Agency) double-majored in Journalism and American History, with a concentration in Indigenous History, at Antioch College in Yellow Springs, Ohio. She has worked for over 18 years in the fields of art, culture and communication– serving in various capacities from artist, creative director, writer, video editor, content creator, producer and publicist. In 2009, she received an MFA in Contemporary Performance from Naropa University.

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Goiyo Perez

MUSICAL PERFORMANCE CURATOR

Goiyo Perez is a Songwriter and Musician whose roots extend to the San Fransisco Bay Area music scene. As a Berklee College of Music alumni, Goiyo has utilized the artistic and technical training to spread out into many creative fields including music production, Film Scoring, Sound Design, and Videography. Since moving to New Mexico in 20212, he has established a music publishing and production company (Basic Radio Music), and an audio visual / videography company (Halcyon Vision and Sound). Goiyo has been curating the performances on the outdoor stages at the Santa Fe Indian Market since 2019.

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